My adsense earnings have gone down three-fold this week. Below I provide week-by-week statistics of my Adsense earnings.

From June 7 to June 13, which was three weeks ago, 36 clicks earned me a total of close to $12 (RM42). The following week (from June 14 to June 20), although number of clicks went up, total earning was only about $12.

This week, Adsense earnings continue to drop. A total of 33 clicks only get to generate a revenue of $4 (RM14).

Is anyone experiencing the same effect as well?

Search engine optimisation (SEO) refers to various strategies you can implement on a website to improve its rankings in search engines such as Google, so you can increase the organic traffic the site receives. Organic traffic is typically the most targeted and highest quality traffic a website can receive.

The higher your website is in the search engine rankings the more money it will make. There are a lot of SEO techniques you can use to increase your rankings, and I have outlined to most important ones below.

It’s easier to rank highly on Google and other search engines if you have your keyword(s) in your domain name. Some people argue that this isn’t true but I have seen from personal experience that it does help.

And if you think about it you can see why it would help — if your site is about “blog flipping” it’s logical to assume the search engines would rather your domain be blogflipu.com rather than joeblowname.com or something else totally unrelated.

This is one of the most basic and most important SEO techniques, but so many people still don’t it. All it takes is a few seconds of your time to update your title tag and it will help a lot with your SEO efforts. If your blog is about “how to make money online” then you need to tell the search engines that by putting that phrase in your title tag.

Don’t title your posts or pages something like, “A Cool Article You Should Read” because that will do nothing for you in terms of SEO or readers. You need to be descriptive of what the content is about while at the same time putting keywords in there to help with your search engine rankings. Notice the title of this post, “5 Steps to SEO Perfection” gives a description of what the post is about and has the keyword “SEO” in it.

You should be spreading the keywords you want to rank for throughout your content. Also, be sure to put related keywords in your content too. If you have a site about “home business” then you could have several different keywords in your content such as; home based business, home business opportunities, home business ideas, online business, work at home, and many others. However, make sure you aren’t stuffing your content full of keywords. You need it to read naturally and not be loaded with keywords all over the place.

This is the most important part of SEO, by far! Without backlinks you will never make it to the top of the search engines for any keyword phrase that is even a little competitive. You can build links by submitting articles to article directories, commenting on dofollow blogs, doing link exchanges, submitting your site to link directories, social bookmarking sites, writing guest posts for other blogs, buying links, and several other ways. Whenever possible you should get keyword anchored links, but any link will help.

That’s it! All you have to do are the five things listed above and your website/blog will be SEO’d very well. You will see an increase in your search engine rankings almost immediately after implementing the above SEO techniques. Of course, the above is not an all-inclusive list of SEO strategies. There are plenty of other things you can do but these are most important.