Previously I talked about how a site could rank high on Google search, of which streategies include inserting relevant tags, building backlinks, adding new content, and so forth.

However, in order to stay relevant on search engine results pages (SERP’s) in today’s context, it now takes more than the aforementioned search engine optimisation (SEO) streategies.

Google is now taking consideration into bounce rates, search behavior, time a visitor spends on a site, and many other factors to rank a site.

While there were only about 128 factors in deciding a site’s ranking back in the days when SEO was still young — as according to Moola Days, it now takes more than 200 factors!

Although many of the factors are kept hush-hush from Big Google, one thing we know very well is that Google wants to retain quality sites. There are too many sites that clog up the search engine results which google is trying to do away.

A few months back, Google started introducing the new, updated version of its search engine known as Google Caffeine – a new technology that improves indexing infrastructure.

In fact they have trial run Caffeine at a data center and feedbacks have been positive according to Google engineer and head of webspam team Matt Cutts.

According to Google, Caffeine will improve the speed, accuracy, size, and comprehensiveness of Google search. In other words, ranking algorithm is becoming increasingly complicated and merely getting backlinks will no longer be sufficient to push a site’s ranking up the SERP.