When I posted about site having successfully cracked into Alexa’s Top 100,000 Ranking, some skeptic commentator asked how it can help me to make money online since it is losing its relevance.When I saw that question, it made me think for a while. Yes, he has his point: that Alexa is not as relevant as it was before as many have challenged its ranking accuracy and credibility using the Alexa Toolbar.
Although Alexa has later announced a complete redesign and new metrics, it is still getting a bad rap on the issue.
Whatever it is, Alexa is still useful to me due to the following reasons:
Although it would be superficial to compare two sites and jump to conclusions by saying which site is more popular, you can figure out if a site has visitors or not.
Big companies might not give a damn about Alexa ranking, but many small advertisers still take into account Alexa stats, among others. This is especially relevant to this site as it is still at the growing stage of the product life cycle (see graph below) and is most relevant to such small advertisers.
If you get a better Alexa ranking, the chances are that you might get more clients for advertising. Besides, if you combine Alexa stats with Pagerank (PR), number of backlinks and indexed pages, as well as Search Engine Results Page (SERP) performance, you can fathom out how a site fares.
Simply put, Alexa ranking is a symbolic reflection of where your site is currently. To me it doesn’t improve my traffic just because I have cracked into the top 100,000, but it is an indication of my improvement and success.
Most importantly, it makes me feel good about the effort I have poured into building this site.
Alexa might not be the most important and accurate tool, but it is certainly useful, at least to me.
