Celcom The Cube
Until the eve of Malaysian Day, a mysterious campaign by Celcom called “The Cube” had left people wondering what it was really about.
Not the Rubik’s Cube, of course.

First, people took it to Twitter and Facebook, and later to forums.
After that, interesting videos of people dancing on the streets with a cube on their head began surfacing on Youtube:
Celcom, however, continues to keep details on The Cube campaign hush-hush until 15 September.
That was when they finally unveiled what The Cube really was during its lunch at the Red Carpet Avenue.
The Cube is almost EVERYTHING a mobile content user needs.

If you’re a blur sotong (like me) and still don’t get it…
It is a mobile content portal that offers the best and the latest in music, sports, games, wallpapers, and other content for the mobile.
Celcom The Cube
Its front page grabbed my utmost attention upon my first visit as it highlights the hottest tunes that I’m into lately, including “Good Life” by OneReplublic and “Rain over Me” by Pitbull.

How’s that?
If that’s not enough, The Cube also offers contests and movie extras poised to heighten mobile users’ experience.
For example, in the recent, on-going contest, The Cube would like to make sure we all smile during the Raya festivities because 5 persons with the best and most creative Raya moments will walk away with RM1,000 each.

If you’re surfing on mobile, The Cube can be reached at http://m.thecube.my.
Celcom The Cube