06. June 2019 · Comments Off on – Getting Started & Next Steps · Categories: Relationships

Important Ways Of Ensuring That Your Online Store Is Safe From Traffic Fraud

As much as your online business can gain tremendously from traffic that is automated, it can also be used as an opportunity to perpetuate fraud. This happens when your ads are viewed by robotic applications instead of real people. In the long run you have results that have been skewed heavily by the views and clicks without much coming to your company in terms of revenue.

You must make sure that you are contracting the services of external and internal vendors that have positive reputation. Among the things that you need to find out about the service provider is whether they are offering you fraud free solutions, their location as well as the platform upon which the program is running.

Another effective method that you can resort to for the purpose of safeguarding your online store from traffic fraud is to consider developing tracking instruments on your own. This is paramount since you will have the advantage of weighing the outcomes that you have and the ones provided by the traffic service firm. As much as you may notice a slight difference in the results derived in both cases, you must make sure that your own do not go lower than the one provided by the platform.

If you are looking to ensure that your online store is safe from the incidences of the traffic fraud, you must consider adopting the approach of marking for each click. This way you will be able to utilize the special identifiers whose function is to authenticate the existence of every click that is made. The factors that come into play in this case are the timing, identifiers that are peculiar and IP. A red flag is raised if there too many clicks emanating from a single IP address.

It is advisable to make a request to the traffic service provider to only put your ads on particular websites for the purpose of seeing to it that your online store is safe from traffic fraud. that you deem to be suspicious or the ones that you are not conversant with.

It is recommended that you take measures to properly monitor the campaigns that are taking place on your online store with a view of avoiding traffic fraud. This will be useful to you as you will be able to know when there is the existence of the bots’ activities and strategize on carrying out the blocking. This is informed by the fact that a high number of the ad fraud on mobile platforms is done through the manipulation of the attribution.

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