For many people, social media marketing will cost $250-350 every day. There are a lot of business owners who don’t think that the sum is justified especially if it does not look like they will get back their investment. On the other hand, not all business will use this amount. The social media budget you will have will be determined by the kind of a business you are running. Actually, there are businesses that are spending way less than that in marketing. If you are looking for a way to make calculations about the social media budget then you should keep on reading. It is important for you to determine the amount of money a particular client will bring to you. This figure can easily be gotten by determining the lifetime value of each and every customer. This is basically the money you will get from the customer for the period they will be doing business with you. You should not spend more than the LTV figure when you are trying to attract the customer.
On the other hand, if you are only spending a fraction of what the client is bringing you then you need to go ahead and seal the deal. If this is to bring you any good results you should not forget conversion tracking. If you do not take this into account you will not recover the amount you have used on the client. The good thing is that there are so many platforms you can use in order to track your conversions. You only have to set up a pixel t do that that will keep track of the behavior of the customer. It requires coding knowledge so that everything can be easy. Even so, it does not mean that those who do not know how to code are doomed because web developers can be hired for this purpose. For the people who have a WordPress platform, this should not be a problem because there are plugins which can be installed to serve the purpose.
It is important to know that the cost will come down to the kind of a platform you will be using. With this kind of information, you will find it easy to come to a conclusion. Sites like Instagram and Facebook are much cheaper compared to LinkedIn. B2B marketing will cost you an arm and a leg but B2C marketing is cheaper. It is something those who are not informed about this process will not know. .