Your promotional posts turn out to be less witty than it sounded in your head. So many tweets go viral every single day, but no matter what you do, none of yours get to the big leagues.
Congratulations to you for coming across this useful guide because it was made exactly for you.
It’s time to look you in the eye and tell you dead straight what you’re missing: a well-established brand voice. Your brand voice depends largely on the kind of crowd you’re targeting, so make sure it is one that is relevant and appealing to that specific group.
In this useful guide to finding your brand voice, we’ll show you some inspirations you can definitely learn from. Scroll down and see who’s absolutely killing it:
Wendy’s And The Bird
Wendy’s has been referred to as the queen of the app because of tweet after tweet of subtle insults and severe shade.
We concur with all of this and in fact, we think Wendy’s remains unbeatable when it comes to tweeting.
The brain behind the brilliant tweets is Amy Brown, the social media coordinator to whom all credit is due.
Things started taking a serious turn in January 2, 2017 when Wendy’s tweeted about their beef being too cool to be frozen.
Nothing was out of the ordinary, until @NHride replied, saying that everyone knows their beef is frozen and that Wendy’s is a joke.
Wendy’s then replied ever so professionally that they’ve only used fresh beef since 1969, gaining a fiery response from @NHride that they must then be delivering it raw on a hot truck.
To cut the convo short, the user brought McDonald’s to the conversation and Wendy’s ended it with the roast: “You don’t have to bring them into this just because you forgot refrigerators existed for a second there”.
After that encounter, Wendy’s kept giving the world a regular dose of laughter, ending up featured in Buzzfeed and other such platforms.
This useful guide first tip is: running a business account doesn’t mean you have to tweet only formal and decent tweets, throw in some humor and even some roasts once in a while.
The Brand With The Check
Nike’s ads usually go along the lines of a creative shot of an athlete making sporty look absolutely aesthetic. Colin Kaepernick, the NFL player who chose to remain seated during a flag ceremony to respond to the Black Lives Matter Movement was picked up by Nike to narrate a commercial. That courageous move done by Colin was followed by more black players, leading to companies quitting collaborations with them, that is, except for Nike.
This is speaks volumes of Nike’s brand voice – a voice that stands against prejudice and injustice.
This useful guide delivers to you our second tip: if your message fits your brand, don’t be afraid to take that risky move.
Last of all this useful guide tips is: you don’t have to have the best brand voice in your niche, as long as you know your brand and you know your audience, you can craft whatever brand voice you think best fits.